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Strategy and insights consultancy.

    We are a strategy and insights consultancy built for and with the entertainment industry.

    Fan-centric, data-driven and passionate, we break new audiences and revenue streams.

    Our mission

    To help you build and monetise unforgettable and engaging fan experiences.

    PROBLEMS WE SOLVE

    ATTRACT

    Optimize your marketing spend

    More than ever, you need better ROI. We can help focus your marketing efforts.

    ATTRACT

    Optimize your marketing spend

    More than ever, you need better ROI. We can help focus your marketing efforts.

    AMAZE

    BUILD WORLD-CLASS EXPERIENCES

    Fans crave music and leisure, but there is much competition for their attention. Let us show you proven methods to wow them.

    FORECAST

    LOWER THE RISK FOR TICKET SALES

    After the pandemic, your return to live events and touring needs robust planning. A data-driven mindset can supercharge your decision-making.

    FORECAST

    LOWER THE RISK FOR TICKET SALES

    After the pandemic, your return to live events and touring needs robust planning. A data-driven mindset can supercharge your decision-making.

    ENGAGE

    GROW, ENGAGE, AND MONETISE YOUR AUDIENCE

    Your audience is your most vital asset. 

    It’s time to engage your fans to grow and monetise your audience.

    OUR SERVICES

    Help when you need it.
    Discover our unique blend of insights, CX and strategy consultancy services.

    • STRATEGY ADVISORY

      STRATEGIC PLANNING · STRATEGY IMPLEMENTATION · RESOURCE & CAPABILITY AUDIT

    • CRM & FAN ENGAGEMENT

      CUSTOMER JOURNEY MAPPING · CROSS-SELLING/UPSELLING CAMPAIGNS · CRM CONSULTANCY

    • FAN EXPERIENCE AUDIT

      Our proprietary Fan Experience Core™ model covers 7 categories and 60+ metrics.

    • FAN RESEARCH

      FAN INTERVIEWS · FAN SURVEYS · SATISFACTION METRICS

    • INNOVATION ADVISORY

      BUSINESS MODEL INNOVATION · INNOVATION ROADMAP · TECH ADVISORY

    • FAN ANALYTICS

      FAN SCORING & SEGMENTATION · RETENTION MEASUREMENT · MARKETING ANALYTICS · DATA CONSULTING

    We had been promoting concerts for 20 years, but how do you market a new proposition in the middle of a pandemic? FAN LABS brought us relevant insights and practical ideas.

    G. Santin, Head of Marketing - Jazz in Saint-Germain-des-Prés Paris Festival

    Together, let's design the future of fan engagement.